Information Marketing Journey – Part 3: Your Online Presence
The first step to developing your online presence, is choosing a domain name. This will be the unique address (or URL) of your website. I personally use Namecheap for registering my domains.
Choosing and Registering a Domain Name
Use your keyword lists and product ideas from your research, to come up with potential domain name. Don’t go overboard, trying to fit a bunch of keywords into your domain name. While having your best keywords in the domain name, will help a bit in Search Engine Optimisation, it will hardly be the deciding factor. Choosing a fairly short and memorable name is more important.
When registering a domain, you should also make sure your business name doesn’t infringe on an existing trademark. Check for US trademarks at http://tess2.uspto.gov, and UK ones at http://www.ipo.gov.uk/tm/t-find/t-find-text. In addition you should search the web for any names you are considering, as the two sites mentioned are not a comprehensive list.
Type your domain name in the search box, to check the availability:
From my initial idea of education & maths, I have chosen to focus on a particular topic within mathematics. I’m going to search for “FractionsMadeEasy”, to see if it is available.
Always try and get the .com of a domain where possible. FractionsMadeEasy.com is available, so I will add that to my cart and complete the purchase.
The good thing is domains are pretty cheap. Right now a .com is only just over $10 for a year. You can register some domains for five or more years in advance. I would recommend just one or two years, and then renewing it as needed.
Hosting Your Site
Now that you have your domain name, you need to pick a hosting company. If you used namecheap to buy your domain, you can also use them for hosting your site. At the moment I use 1&1 for my web hosting.
If you’re just starting out, a shared hosting plan is the cheapest and best way to get started. As you expand your business you can upgrade to a full dedicated server, or a VPS (virtual private servers) which is between a shared and dedicated server in terms of features and costs.
Next time: Find out how to Build your Website.
Filed under: Information Marketing Journey
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